GET MORE LEADS WITH GOOGLE ADS
SEO Marketing Agency
Increase Your Rankings
We are proven experts at ranking websites higher on Google
Rank Higher on Google with Brilliant SEO
The convenience of search engines attracts the modern consumer to source the products or services they require. Therefore, if your website can be found on the first page of Google, you will attract more visitors and win more business.
However, you will need SEO to get your website ranking in the search results pages. This is where we can help.
Your route to more leads, conversions and sales.
Launch your brand to new heights
Rank higher on Google searches
Direct relevant traffic to your website
Engage your target audience
Create leads and turn them into sales
Grow your business
Your route to more leads, conversions and sales.
Launch your brand to new heights
Rank higher on Google searches
Direct relevant traffic to your website
Engage your target audience
Create leads and turn them into sales
Grow your business
What is SEO?
SEO is an acronym for search engine optimisation, and relates to the process of improving a website’s ranking on search engines like Google, Bing or Yahoo. The purpose of SEO is to generate organic search traffic to a website. The more traffic a website receives, the greater the chance an enquiry is made or a sale is completed.
As SEO professionals, our role is to improve the ranking of our client’s websites on search engines. With the first five organic search results on Google accounting for 67.6% of all the clicks, it’s imperative to rank a site as high as possible so that it will get more visitors.
Why Your Website Needs SEO!
When managed correctly, SEO is the best value online marketing channel. As once a website is ranking on the first page, any leads it generates from organic traffic have no on-going cost. There is the initial investment to rank the site but the long-term benefits are amazing.
Plus, search engines generate high quality leads. After all, the consumers making these enquiries are actively searching the internet for the products or services your business offers. Making the leads easier to close!
Our Proven Approach
Our approach to SEO is built on adhering to the guidelines as set out by Google and Bing. We promote businesses online by driving relevant and quality traffic using best practices. This method is much better for long-term growth and avoids being penalised by search engines.
TARGETED SEARCH INTENT
Keyword Research
Keyword research and selection lay at the core of SEO strategy. Our objective is to select keywords with a high traffic volume, strong commercial intent and are competitively reachable. By following these steps, we improve ranking potential.
TARGETED SEARCH INTENT
Keyword Research
Keyword research and selection lay at the core of SEO strategy. Our objective is to select keywords with a high traffic volume, strong commercial intent and are competitively reachable. By following these steps, we improve ranking potential.
OPTIMISE EVERYTHING
On Page SEO
On page SEO is the practice of optimising web pages for specific keywords in order to improve search visibility. It includes enhancing meta descriptions, title tags, headings, content, image optimisation, structured data and more.
OPTIMISE EVERYTHING
On Page SEO
On page SEO is the practice of optimising web pages for specific keywords in order to improve search visibility. It includes enhancing meta descriptions, title tags, headings, content, image optimisation, structured data and more.
DOMAIN AUTHORITY
Link Building
Search engines determine the relevance and authority of websites by the number and quality of backlinks which link to them. We manually create trustworthy and authoritative backlinks that have a positive impact on how websites rank.
DOMAIN AUTHORITY
Link Building
Search engines determine the relevance and authority of websites by the number and quality of backlinks which link to them. We manually create trustworthy and authoritative backlinks that have a positive impact on how websites rank.
LIST LOCALY
Local Citations
A local citation is a listing of business’s information online. Adding business information to directories helps customers find businesses and is essential for local SEO. We have an extensive list of sites to submit citations, to maximise rankings.
LIST LOCALY
Local Citations
A local citation is a listing of business’s information online. Adding business information to directories helps customers find businesses and is essential for local SEO. We have an extensive list of sites to submit citations, to maximise rankings.
CONTENT IS KING
SEO Blog Writing
We use blog writing to create original yet relevant content about our client’s services. Our in-house team of writers produce keyword rich content to ensure blog posts are successful in terms of SEO and to help sites rank for more keywords.
CONTENT IS KING
SEO Blog Writing
We use blog writing to create original yet relevant content about our client’s services. Our in-house team of writers produce keyword rich content to ensure blog posts are successful in terms of SEO and to help sites rank for more keywords.
Check Out The Results
Solar Installer
- £10.80 per lead average
- 91 leads a month
- 16.74% conversion rate
- Customer since Sept ’21
Debt & IVA
- £14.52 per lead average
- 57 leads per month
- 13.67% conversion rate
- Customer since April ’21
National Charity
- £22.17 per lead average
- 42 leads per month
- 14.93% conversion rate
- Customer since Jan ’22
Landscaper
- £10.80 per lead average
- 91 leads a month
- 16.74% conversion rate
- Customer since Sept ’21
How to Improve Local SEO
with Google Business Profile?
Google uses several factors to determine where a business should show up in local search results, these include distance, relevance and prominence. Therefore, having a Google Business Profile is essential for any company wanting to compete in a local market as the profile contains all this information and populates it into Google Maps.
Each day thousands of consumers search Google Maps for products or services near their location. If your company is not showing in the search results for enquires related to your business, then you are missing out on new opportunities.
What is Local SEO?
Local SEO is the process of ranking for location-based keywords such as ‘Bristol plumber’ or ‘accountant in St Albans’. With 46% of Google searches being local, it is a vital component of SEO, particularly if you provide services within a defined radius or own a bricks and mortar business.
Investing in local SEO is great way to get an edge over your competition and dominate your local markets. In most instances, it’s much easier to rank for local keywords than national keywords, for example there are less websites targeting ‘conveyancing solicitors Brighton’ compared to ‘conveyancing solicitors’.
During the process of keyword research, our SEOs will identify all local keywords relevant for your business so they can be incorporated into the page copy on your website.
Local SEO is the process of ranking for location-based keywords such as ‘Bristol plumber’ or ‘accountant in St Albans’. With 46% of Google searches being local, it is a vital component of SEO, particularly if you provide services within a defined radius or own a bricks and mortar business.
Investing in local SEO is great way to get an edge over your competition and dominate your local markets. In most instances, it’s much easier to rank for local keywords than national keywords, for example there are less websites targeting ‘conveyancing solicitors Brighton’ compared to ‘conveyancing solicitors’.
During the process of keyword research, our SEOs will identify all local keywords relevant for your business so they can be incorporated into the page copy on your website.
Frequently Asked Questions
What are your services?
We provide fully manged PPC services. We can help setup a new account or take over the management of an existing account. We also offer training to clients so they can better understand PPC advertising themselves.
What is pay-per-click advertising?
Pay-per-click, or PPC, is a form of internet advertising offered by search engines such as Google and Bing. These platforms allow advertisers to display their ads to consumers when the consumer is searching the internet for specific products or services. For example, if a consumer searched Google for ‘emergency plumber near me’ then this set of keywords would be ideal for a plumber to advertise their services to. If the plumber’s ad is clicked on, the consumer is directed to the plumber’s website to make a direct enquiry, after which the plumber would then pay Google a fee, hence the name pay-per-click.
What are the benefits of PPC ads?
Put simply, PPC ads generate more leads and more sales. They provide instant website traffic, offer multi-layered targeting options and allow for retargeting. The lead quality of PPC leads is excellent which makes them easier to close and saves a lot of time when following up enquiries.
Do you only offer Google PPC services?
Not at all. We’re experts with Bing, Facebook, and other social media channels. However, Google is the most popular search engine so our clients prefer us to advertise here.
Do I pay Google or Digital Squad for PPC spend?
You have the option. Typically, our clients create their own Google Ads account, then pay Google directly for the ad spend. However, if you prefer we can create your campaign in our account, then you could pay Data Rocks for the monthly spend.
Will Google Ads work for my business?
Absolutely! Data Rocks can generate leads for any sector. We consistently see very high ROI from Google Ads and it’s a proven marketing tool for many businesses. Plus, in those rare instances where Google Ads isn’t suitable for a product or service, we’ll tell immediately.
How long does it take to see results?
After a campaign is setup and has gone live, typically we’ll see traffic to the site within the first hour. Then depending on the type of campaign and sector we’re advertising in, this will determine when leads generated or sales are made. Usually most clients see results on the first day.
How much should I spend to get results?
Once we understand your goals and the marketing service you require, the answer will be learned from a combination of conversion volume, cost per conversion, and the ROI you expect. For example, if you want 20 conversions per day and the average cost per conversion is £10, then your ad spend would need to be £200 per day.
Is there a setup fee?
Yes. Our one-time set up fee of £600 +VAT includes; campaign strategy, keyword research and analysis, ad creation and development, geo-targeting and location exclusions, ad extensions and sitelinks, and conversion tracking. This is everything you’ll require to start a campaign.
How much do you charge?
Our management fee is tiered depending on monthly ad spend, as can be seen in our pricing index. We’ve found fixed fees work best. Unlike other agencies, we don’t charge a percentage of ad spend. Our goal is to make your campaign a success, we’re not motivated to unnecessarily increase spend.
Is there a minimum contract?
No. We don’t believe in locking in clients to long-term contracts. If you want to take advantage of seasonal changes, then you can switch on and off as demand and supply dictates. We operate on monthly rolling contracts. If you intend to pause a campaign, you’d just need to inform us before the start of a new month so our team doesn’t begin new work.
How many hours do you work on my account?
This is determined by your goals and the marketing services you need help with. Once we understand these, we can give you a timeline. If your goals are more aggressive than average or there are multiple marketing services to be worked on at the same time, then more hours will be needed. Ultimately, we’ll put in as many hours required to make your campaign a success.
Will I get a performance report?
Yes, we send each client a monthly status report containing a summary of the previous month’s campaign performance. The report will include metrics which are relevant to your business goals, these include conversion stats, keyword analysis, market share and demographics amongst others.
Is PPC better than SEO?
Typically, PPC will produce results faster in the short-term but in the long-term SEO tends to be more cost effective. We don’t rank one above the other as they both serve specific purposes. In many instances we recommend clients implement both PPC and SEO into their marketing strategy.
Why do I need a PPC management company?
There is a lot to understand about Google Ads and Bing Ads, especially as these platforms continually develop. If you don’t have experience in PPC advertising, it can be very easy to make errors and waste spend. The purpose of using PPC marketing professionals is to save time and money so you focus on other areas of your business.
Who are Data Rocks?
Data Rocks is a full-service PPC agency. Our in-house team of PPC experts are experienced, certified and talented individuals, who are passionate about pay-per-click marketing.